The Yankee Candle catalog came in the mail today. It was one of those catalogs with the scratch and sniff pictures inside. Front and center on the cover was their new line of "Man Candles." The main attraction is their new "MMM, BACON" candle. It smells just like you would think it would.
Is that really necessary? I get that they are marketing for Father's Day, but seriously? Do scented candles and men really mix? I know that my husband is already not a fan of scented candles. Would he more inclined to light a candle that smells like bacon? I think not!
According to the Boston Business Journal, the "man candles" made up 10% of sales in 2012 while they were out on the shelves for a limited release. I can't imagine who would buy them. Last year's scents included, "2x4" wood scented candle and the "Riding Mower" grass scented candle.
What's in the works for next year's "man candles?" Maybe "sweaty socks" or "flatulence flurry" or maybe even "armpit aroma?"
Let's just say that in our house the only bacon scent you will smell will be coming from our stove top!